Laura Dusi & & Francisca Limberger

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Francisca Limberger

Strategic Design Lead / Echos innovation lab

Francisca is a strategic designer and facilitator in innovation projects. Passionate about the improvement of organisations and society through design, she believes learning and consultant projects walk together to increase the positive impact of the innovative solutions in complex environments.

Francisca holds a bachelor's degree in Social Communication from the Federal University of Rio Grande do Sul (UFRGS), specialized in Design Thinking through Echos, and studied in the Transdisciplinary Innovation Program at Hebrew University of Jerusalem, as well as studying Sustainable Design at Gaia Foundation.

Francisca is the co-founder of IRIS - Feminine Freedom and currently works at Echos as Strategic Design Lead. There she has lead projects in different fields such as health, finance and food, and also collaborated in the development of the design desirable future methodology.


Laura Dusi

Strategic Design Consultant Echos - innovation lab

Laura Dusi is a transdisciplinary designer and big believer in the impact of integrating consulting and capacity building. Currently, Laura teaches designing desirable futures and design thinking classes for non-designers, and consults for innovation projects that aim for gender equality and diversity through design. She has collaborated in projects with organisations such as IDEO, Institute for the Future (IFTF), Instituto Tellus, Knight Foundation, ORGE Innovation, SEBRAE, United Nations.


Laura holds an MFA Degree in Transdisciplinary Design from Parsons – School of Design at The New School (2016) and a Bachelor's degree in Industrial Design from UnB - University of Brasília, Brazil (2011).


IRIS - freedom of the feminine

fri. June 14 | 1:00 PM — 1:45 PM | ROOM B

Foresight combined with human centered design is a powerful combination that help us create a unique way to drive change, strategic innovations and usefuls approaches to desirable scenarios; unlike other valuable initiatives and methodologies, ours is intended to create a new generation of leaders with a strategic role in organizations and people’s life, bringing insights from the futures and transform them into actual solutions. This vision is a result of what we’ve being doing for the past five years: working in contexts of extreme complexity with emerging societies and economies, with governments and mid-size/family-own companies in Latin America.

Laura Dusi and Francisca Limberger have designed a toolkit to inspire a new mindset, help us redefine current paradigms and reinvent the way latin America’s decision makers has been doing things, most of them wrong and insufficient. The audience will receive a toolkit exclusively designed for Primer19 with a selection of frameworks designed for emerging economies in Latin America. Laura and Francisca will also do some netnographic research, detect complexity in specific sectors and speculate signals of change.